It's a set of actions that separate customers who find value in your product from those who don't.Ĭustomers who find value come back. So how do you find that metric? Make it About Retention This focus can be hugely valuable-but only when tied to a metric that represents customer value. According to Palihapitiya, Facebook “talked about nothing else ” 7 friends in 10 days was their “single sole focus.” Why? Because “aha moments” aren't about precision, but about defining a core principle and a quotable rally cry for the entire company. Other “aha moments”- 30 follows, 1 file upload, 2,000 messages-follow the same pattern: they emphasize simplicity over science. Facebook's decision to define their “aha moment” in such simple terms suggests they weren't trying to optimize it to be precise as possible. One Facebook user might kind of like Facebook after becoming friends with 4 people and 20 days another might be addicted once they create 10 friendships in 2 hours.īut that's not a flaw- that's the point. As a result, they shouldn't be viewed as scientific tipping points they're often round numbers picked in the middle of a range of possibilities. Like Gladwell's 10,000 hours, “aha moments” blend different experiences into a single number. Gladwell's 10,000 hours isn't a magic threshold it's a memorable average computed across a diverse set of people (and in Gladwell's case, across a small sample as well). What takes a talented person 2,000 hours might take a someone less talented 20,000. They said Gladwell understated the importance of innate skill or intelligence. The claim provided a simple, quantifiable path to success.Ĭritics argued that this was misleading. In his book Outliers, Malcolm Galdwell famously claimed that becoming an expert in a task requires 10,000 hours of practice. "7 Friends in 10 Days"-Simplicity, not Science Like so many startups, we set out in search of our own “aha moment.” What we found was that “aha moments” are less about advanced analytics and more about simple math and strong messaging. Twitter, Dropbox, and Zynga have all emphasized the importance of similar simple metrics and Slack, the current poster child for rapid growth, recently shared theirs. Most notably, Chamath Palihapitiya declared Facebook's “aha moment”-getting to 7 friends in 10 days-as Facebook's North Star on the path to 1 billion users. That's what an 'aha' is."įor more stories like this, sign up for our newsletter.Many leading tech companies have promoted “aha moments”-the instant a user understands the value of their product-as a key to growth. It's a resonating with what is somehow buried, or suppressed. "The real truths of life are never entirely new to you, or to anybody, because there is a level deep down within you where you already know all those spiritual truths that you read or hear," Eckhart Tolle told Oprah in a 2012 SuperSoul Conversation.
Reading (one of Oprah's favorite pastimes) is another great way to unearth an aha moment, because sitting with a great author's thoughts can so often inspire your own. "It wasn’t until I was unceremoniously ‘demoted’ to co-host of ‘People are Talking’ that I experienced the first spark of what it means to become fully alive," she wrote in The Path Made Clear.
After a perspective shift, her realization came. Many of Oprah's aha moments came after what, at first glance, looked like a major setback-such as her move from news anchor to talk show co-host as a young reporter in Baltimore. You can absolutely pave the way for one, by staying open to what you can learn from life's curveballs. The New York Times took a closer look at the phrase's origins that same year, pointing out that the Oxford English Dictionary "traces an early German use of the phrase (“aha-erlebnis”) to 1908, and English uses to the 1930s." However, this context directly quotes the meaning as "a moment of insight." This is adjacent to, yet not the same as, Oprah's understanding of having an aha moment, which is a moment of insight into yourself-and one that hits on something that, on some level, you already understood.
#Aha moment analysis full#
Thich Nhat Hanh Quotes Full of Comforting Wisdom.Oprah Reveals Her Very First Aha Moment.
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